Vita Guard, Inc. ("Vita Guard," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit vitaguard.org or interact with our products and services, how we use it, who we share it with, and what choices you have.
1. Information we collect
Information you provide
When you place an order, create an account, take our supplement quiz, subscribe to our newsletter, or contact customer support, you may provide us with:
- Contact details (name, email address, phone number, shipping and billing address)
- Account credentials (if you create a Vita Guard account)
- Payment information (processed securely through our payment providers — we do not store full card numbers on our servers)
- Order history and preferences
- Health and wellness information you voluntarily share through our quiz or customer support inquiries
- Any other information you choose to provide
Information collected automatically
When you visit our site, we automatically collect certain technical information:
- IP address, device type, browser type and version, operating system
- Pages visited, time spent, referring URLs, click activity
- Approximate location based on IP address
- Cookie and similar tracking identifiers (see Section 3)
2. How we use information
We use the information we collect to:
- Process and fulfill orders, including shipping, returns, and customer service
- Provide personalized product recommendations through our quiz and account features
- Send transactional messages (order confirmations, shipping updates, account notifications)
- Send marketing communications, with your consent where required by law (you can unsubscribe at any time)
- Improve our website, products, and services
- Detect, prevent, and respond to fraud, security, or technical issues
- Comply with legal obligations and enforce our Terms of Service
3. Cookies & tracking technologies
We use cookies, web beacons, pixel tags, and similar technologies to operate the site, remember your preferences, analyze traffic, and (with your consent where required) deliver relevant marketing.
Categories of cookies we use:
- Strictly necessary — required for the site to function (e.g., shopping cart, login session)
- Analytics — help us understand how visitors use the site so we can improve it
- Functional — remember your preferences (e.g., language, recently viewed products)
- Marketing — used to measure ad effectiveness and show you relevant ads on other sites
You can manage cookies through your browser settings. Disabling certain cookies may limit functionality (for example, you may not be able to maintain a shopping cart between visits).
4. Sharing & disclosure
We do not sell your personal information. We share information only as follows:
- Service providers who help us operate (payment processors, shipping carriers, email platforms, analytics providers, customer-support tools, hosting providers). These providers are contractually obligated to protect your information and use it only as instructed.
- Legal requirements when required by law, subpoena, court order, or to protect the rights, property, or safety of Vita Guard, our customers, or others.
- Business transfers in the event of a merger, acquisition, financing, or sale of assets, in which case your information may be transferred to the successor entity subject to this policy.
- With your consent for any other purpose disclosed at the point of collection.
5. Data security
We use industry-standard administrative, technical, and physical safeguards to protect personal information, including encryption in transit (TLS), encryption at rest for sensitive fields, access controls, and regular security review. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.
6. Your rights and choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information (subject to legal exceptions, e.g., records we must keep for tax purposes)
- Object to or restrict certain processing
- Receive a copy of your information in a portable format
- Withdraw consent (where processing is based on consent)
- Opt out of marketing communications at any time
California residents have additional rights under the California Consumer Privacy Act (CCPA). EU/UK residents have rights under the GDPR/UK GDPR. To exercise any of these rights, contact us at contact@vitaguard.org. We will respond within the timeframe required by applicable law.
7. Children's privacy
Our site and products are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions). If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
8. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If the changes are material, we will provide additional notice (such as by email or a prominent notice on the site) before the changes take effect.
9. Contact us
Questions about this Privacy Policy or how we handle your information? Reach out:
- Email: contact@vitaguard.org
- Phone: +1 (917) 577-9929
- Mail: Vita Guard, Inc., 25 Court Dr, Wilmington, DE 19805, USA